As a leading pharmaceutical firm in the Belgian market, EG faces an uphill struggle when it comes to point-of-sale (POS) advertising. With its large product range, many types of display are needed to ensure maximum visibility.
EG was therefore seeking an innovative way to optimise and streamline its POS advertising.
POP came up with a sustainable and eco-friendly solution in the form a modular wooden counter display with FSC cardboard topcards, enabling the communication to be adapted to different brands and promotions. By focusing on flexibility, customisation and eco-design, POP was able to perfectly meet its customer’s expectations.
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