The client wanted to showcase the various sun care products in the Avène range during the sun care season (March to September). They also wanted to showcase the products in the Cicalfate range as well as the brand's iconic thermal spring water products. POP's objective was to design a display that could hold all of these products while optimising their visibility and profile.
POP designed and produced a custom three-part cardboard floor display to accommodate all the Avène products. We also opened up the various display trays so that our pharmacy clients could ensure better visibility for these products. Lateral reinforcements were added to provide optimal support for the structure.
The final result was an elegant, attractive and well designed display unit that also included plenty of signage surface on one side as well as a topcard.
POP handled the project from start to finish: creation, 3D design, prototyping, production and final assembly in the pharmacy.
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