The client tasked POP with developing several POS (Point of Sale) materials to highlight their range of winter products. The goal was to capture consumers’ attention through an innovative concept while making it easy for pharmacists to set up the displays.
To showcase the winter range of the Tilman laboratory, POP Solutions designed and produced a series of cardboard displays inspired by the cosy atmosphere of snow-covered chalets. These materials combine creativity and practicality, featuring floor and counter displays delivered ready-to-use, simplifying setup for pharmacists.
One of the counter displays stands out for its originality: shaped like a snow-covered chalet, it includes a tissue box, offering a functional and playful touch. To complement the campaign, a cardboard totem and a window decal were created to draw buyers' attention from outside the points of sale.
This new project is part of a trusted partnership established over more than 10 years. Tilman has benefited from tailor-made concepts, strict adherence to deadlines, and complete campaign management from design to delivery.
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