Discover how POP Solutions supports Niets Co with custom POS to maximise its visibility in stores.
Alcohol-free spirits are gaining popularity. More and more consumers are looking for elegant and tasty alternatives, whether for health reasons, well-being, or simply out of curiosity. In Belgium, Niets Co has quickly established itself as a reference with Botaniets, the leader in distilled alcohol-free and low-calorie spirits that focuses on taste and quality.
In stores, the alcohol-free spirits category is booming. To capture attention and assert its identity, the brand needed impactful POS that could highlight its premium universe at first sight. This is where POP Solutions, an expert in point-of-sale visibility, came in.
Spotlight on our collaboration with Niets Co.
Founded in 2020, Niets Co challenges preconceptions about alcohol-free spirits. While some settle for artificial flavours, the Belgian brand focuses on high-end distillation and carefully selected natural ingredients. Its flagship product, Botaniets, is triple distilled to achieve a rich and complex taste, a rarity in the alcohol-free world.
An approach that has quickly borne fruit:
Beyond the awards, Niets Co has established itself as a premium brand, appealing to both spirit enthusiasts and professionals.
Niets Co’s success has not been limited to trade fairs. In just a few years, the brand has managed to establish itself with many retailers and wine merchants in Belgium and Europe, with an expansion into markets such as Canada and the United States.
With this expansion came a new challenge: how to stand out on the shelves against well-established alcohol brands? Alcohol-free spirits are still an emerging segment and must work hard to catch consumers’ eyes.
To meet this challenge, Niets Co needed impactful POS solutions: supports capable of enhancing its in-store presence and showcasing its premium universe at first glance.
Due to its premium positioning, Niets Co cannot settle for standard POS supports. The goal is clear: to create elegant and impactful POS, in line with the brand’s high-end image.
Each element must reflect Niets Co’s DNA:
The idea is to offer consumers an in-store experience that values the brand as much as the product.
Niets Co chose POP Solutions for its POS projects for a reason. The brand’s marketing manager was already familiar with POP Solutions’ expertise through a previous collaboration with Moët & Chandon.
Impressed by the creativity, flexibility, and professionalism of the teams, she naturally renewed her trust in POP Solutions to enhance Niets Co’s visibility.
To meet Niets Co’s needs, POP Solutions focused on metal floor displays covered in Forex, combining high-end design and robustness. The goal? To offer impactful displays while respecting the brand’s refined visual identity.
A key point of the project: the modularity of the displays. Designed to adapt to the different references of the range, these supports allow Niets Co to optimise their use and fit into a circularity logic. The first units were delivered to wine merchants and retailers, marking the first phase of strategic deployment.
To go further, POP Solutions created other visibility tools:
The goal: to maximise Niets Co’s presence at all points of contact in stores.
Innovation did not stop at the stores! A bold idea emerged: an upside-down bar installed at Zaventem Airport. A visually striking concept, aligned with Niets Co’s philosophy of breaking the mould of traditional spirits.
Unfortunately, the project could not be realized due to time constraints imposed by the airport’s strict rules. However, far from being a failure, this initiative reinforced Niets Co’s strategic vision for its future visibility campaigns.
Another aspect of the collaboration is the development of specially designed cardboard displays for key brand events, such as Dry January and the Tournée Minérale. These impactful and flexible POS displays allow for quick adjustments in-store.
With POP Solutions, Niets Co received end-to-end support, from the design of POS displays to their deployment in stores. This turnkey service allowed the brand to save time and focus entirely on its commercial development.
Relying on its expertise in POS, POP Solutions was able to offer solutions tailored to the specific needs of the beverage sector. The project management, from creation to deployment, simplified the process for Niets Co, which could rely on a responsive and organised partner. This flexibility also extends to production, with volumes that can be adjusted according to the brand’s priorities.
Thanks to this bespoke approach, Niets Co was able to strengthen its in-store presence without facing the usual logistical constraints.
In an ultra-competitive market, execution speed makes all the difference. POP Solutions stood out for its ability to respond to urgent requests while maintaining an outstanding level of quality.
When Niets Co needed a rapid deployment, the POP Solutions team adapted their production and met strict deadlines. This responsiveness was also an asset in adjusting POS displays based on field feedback and distributor requirements.
By mastering the entire process, from design to installation, POP Solutions provided Niets Co with optimised visibility at the point of sale, allowing it to assert its identity and capture consumers’ attention at first glance.
With the support of POP Solutions, Niets Co enhanced its visibility at the point of sale and affirmed its premium positioning. The customised displays and complementary supports captured consumers’ attention while simplifying operational management, thanks to an integrated, responsive approach tailored to the brand’s needs.
Building on this success, Niets Co continues to invest in POS to support its growth. The next project in the pipeline is the development of new cardboard displays for Aperiniets, its non-alcoholic aperitif drink.
POP Solutions remains by the brand’s side to support it in this new phase, designing ever more innovative supports adapted to the challenges of retail.
A long-term collaboration with a clear objective: to boost Niets Co’s visibility, anchor its identity in stores, and, of course, increase its sales.
Do you want to give your brand more impact at the point of sale? Contact us to discover how POP Solutions can help you optimise your visibility.