In connection with the launch of the Rockstar energy drink in France, the client asked us to create a complete universe for brand activation at the point of sale.
POP conceived, designed and produced a number of cardboard POS elements such as arched islands with integrated LEDs, giant re-board stars, entertainment stands for photo terminals (also with integrated LEDs), cubed totems, and more.
POP produced floor displays and elliptic totems in the shape of a 3D can using StackaWraps® , an innovative technology able to convert 2D products into 3D displays, providing a photorealistic effect without stretch or distortion, and for which POP Solutions is the exclusive distributor in Belgium.
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