Boost sales of your pharmaceutical products with customised, high-impact POS displays from POP
POS displays are essential when it comes to communicating with customers in the pharmacy sector. In this dynamic and competitive market, ensuring the visibility of your products at the point of sale is vital to safeguarding customer loyalty.
However, to truly stand out from the competition and boost sales, a POS display needs to be carefully considered – that’s where POP and our team of experienced creators come in. Our targeted, tailormade pharma POS solutions can maximise the potential of your pharmaceutical products.
At POP Solutions, our approach is based on high-impact communication techniques fuelled by the creativity of our team. Drawing on our expertise, we create communication modes that arouse more than mere curiosity. We create immersive experiences that set the scene for your brand and highlight the added value of your products.
The rise of the health and wellbeing sector is transforming the pharmaceutical sales landscape. Increased investment in parapharmacy from major retailers and an uptick in online sales are combining to present unique challenges that traditional vendors must overcome. That’s why POS communication needs to be much more than just a simple product display.
The key to standing out from the crowd lies in innovative, tailormade POS marketing that emphasises your brand’s values, identity and uniqueness. This personalisation captures consumer interest, boosts confidence and encourages loyalty. To attract attention and convert this interest to sales in an environment saturated with information, innovation becomes an essential tool. To ensure maximum visibility and an optimal customer experience, it’s important to undertake careful POS planning so that it is deployed at the best time. To maximise its impact and to make a lasting impression, a visual strategy needs to be planned several months in advance. For example, if you want your solar range to shine at the right time, you need to plan it as early as October.
At POP Solutions, our approach is based on high-impact communication techniques fuelled by the creativity of our team. Drawing on our expertise, we create communication modes that arouse more than mere curiosity. We create immersive experiences that set the scene for your brand and highlight the added value of your products.
Our extensive range of materials are made in Europe to guarantee quality. We work with a wide variety of materials such as cardboard, metal, plexiglass, wood and bioplastics to create multi-material platforms to help you find the best solution for your sales objectives and space.
Our range includes:
Why not also consider state-of-the-art digital printing to bring a new dimension to your POS campaigns? Our digital print shop offers innovative ways to create a unique shopping experience. Floor stickers, window decorations and 3D product replicas with StackaWraps technology are just some of the endless possibilities that digital printing offers. What’s more, if you’re looking to personalise your pharma products, sleeve packaging is a simple, cost-effective way to make them stand out.
POP Solutions has a key strength – all of our departments are grouped under the same roof, from strategic thinking to transport testing. All phases of the design lifecycle are conducted from our studios and production workshops in Nivelles and Kontich. This means we can reduce transport time and costs, control production and guarantee on-time delivery – all to provide peace of mind for our customers.
We also ensure that each of our customers receives personalised support with a dedicated client manager to look after your entire project. This single point of contact will be your partner, helping from the initial conception phase to the distribution in pharmacies and parapharmacies. This is POP’s “peace of mind” promise.
And thanks to our Research & Development unit, we offer an additional benefit – a chance to reduce your costs while minimising your impact on the environment. Our creative team, guided by the principles of reuse and eco-design, create environmentally responsible and recyclable POP displays. By minimising transport, using sustainable materials and recycling your displays at the end of their lifecycle, POP strives for a lighter ecological footprint.
POP Solutions is an established partner of the pharmacy and parapharmacy sector – we can provide 17 customer references, each with a 100% rating.
Looking for inspiration? Take a look at some of our recent projects and explore our other pharma POS creations.
Together, we can find the perfect solution to set you apart from your competition and boost your sales. Contact us today and challenge our team to create a memorable customer experience.