EN
Menu

POP makes it easy to test Paingone’s Fllow in store

POP has designed, among other things, more than 250 multi-material and fully circular demo zones to allow customers to easily test Fllow, the new medical device from Paingone.

Over the past 20 years, Paingone has become one of the go-to drug-free solutions for easing anything from migraines, backaches and sore knees to hand and shoulder pain. Its range consists of seven products and four consumables, including the brand-new Fllow device.

Fllow has been specially designed to ease heavy and painful legs. To launch this innovative product, Paingone wanted two POS solutions: one to present, explain and allow easy testing of the device in stores for customers to experience its benefits themselves, and the other to display and stock the brand’s entire range of health products at retailers in Belgium, France and the Netherlands. In all, POP designed and produced 254 demo zones, 190 branded furniture units and 1,000 totems.

Three challenges for pop

Paingone’s brief posed a triple challenge for POP:

  • The timing: all the POS material had to be ready for the launch of the national TV advertising campaign. The material ordered was produced and delivered in four weeks.
  • The number of products to be promoted: 11 types of products had to be placed in the branded furniture and there had to be sufficient stock of each product.
  • The height: the furniture could not be taller than 1.4 metres.

POP adopted a responsive and creative approach to overcome these challenges, especially as creativity was very important to Paingone. “We wanted a creative design for our furniture and demo zones to help them stand out,” confirms William Delloye, Brand Manager at Distrinnov International, which distributes the Paingone brand. “POP’s prototype immediately appealed to our retail partners, which enabled us to make rapid progress on the project. What’s more, being so close to POP’s site made things easier and really helped ensure the rapid, top-quality production of the materials. This smooth cooperation was all down to the excellent work of the POP and Paingone teams.”

Solutions tailored to Paingone

1. A comprehensive multi-material offer

Metal was the basic structure of both the demo zones and the branded furniture. Metal displays fit with POP’s preferred circular approach, allowing us to offer our customers permanent POS materials that have little impact on the environment. Plexiglass was used for the display shelves, while PVC was used for the communication panels. The automatic totems were made of cardboard.

2. A one-stop-shop approach

All stages of production – creation, 3D conversion, prototyping and production – took place under one roof. POP was also responsible for delivering all the POS materials to the brand, which then sent them on to its retail partners. This one-stop-shop organisation minimised delays, limited the number of people involved and reduced communication problems. Paingone ultimately appreciated this ‘peace of mind’ effect.

3. A local solution

Thanks to its 15,000 m2 of workshops dedicated to the production of POS materials and its digital printing plant in Nivelles, POP can shorten and adhere to manufacturing and delivery times (no more orders coming from the other side of the world) and offer its customers locally produced materials with Made in Europe quality.

“Our cooperation with POP was characterised by flexibility, agility and creativity,” concludes William. “If I had to give POP a score, it would be a solid 8/10.”