Press release, 11 December 2024
POP Solutions, a leading producer of point-of-sale (POS) promotional solutions, has acquired Alizé, a prominent specialist of POS materials based in the Liège region. This strategic acquisition aligns with POP Solutions’ ambition to consolidate its portfolio and expand its presence in the POS market across the Benelux region, France, and Germany.
Since 1997, Alizé has earned recognition for its innovative solutions in displays, packaging, and cardboard advertising materials. Thanks to consistent investments in modern and high-performance equipment, the company has distinguished itself through the quality and innovation of its products. This acquisition will integrate the expertise of both companies, enabling them to offer an expanded range of promotional solutions, including the use of new materials.
With the addition of a 4,000 m² production site in Belgium and state-of-the-art equipment, POP Solutions will significantly increase its production capacity. Meanwhile, Alizé’s clients will continue to enjoy high-quality service under the leadership of Jean-Sébastien Hambye, who remains at the helm of the company. “The market has evolved considerably over the past three years, and we are excited to join forces with POP, a company that shares our values and vision,” said Jean-Sébastien Hambye, CEO of Alizé. “This partnership offers Alizé a unique opportunity to benefit from the strength of a larger group while maintaining the excellent service we provide to our clients.”
For POP Solutions, this acquisition represents more than growth—it is a reaffirmation of its mission to deliver ever more effective, creative, and tailored POS solutions to meet the expectations of international brands. John Morent, Co-CEO of POP Solutions, commented: “We chose Alizé for its expertise, dynamism, and complementary offerings. Together, we are stronger and better equipped to address the needs of brands in the POS market.”
Pascal Vandecaveye, Co-CEO of POP Solutions, will play a central role within the management team, focusing on the group’s future development. “What drives me in acquiring Alizé is surrounding ourselves with managers who, like us, started young and built thriving companies. The real excitement lies in expanding our management team and growing our offerings”.
“Our shared objective is clear: to combine our strengths to provide comprehensive solutions while preserving local expertise,” John Morent concluded. “We look forward to writing this new chapter together and delivering real added value to our clients.”
With this acquisition, POP Solutions cements its position as a leader in the POS solutions market in Belgium and beyond (Liège being close to both the Netherlands and Germany). It is committed to continuing its development in serving brands across Western Europe.
Since 1997, Alizé has been a designer and manufacturer specialising in cardboard displays, packaging, and promotional supports. Since its inception, the company has consistently invested in a modern and innovative machinery fleet. Alizé is backed by a team of 15 professionals, combining technical expertise and creative skills to ensure the optimal visibility of its clients’ products at points of sale.
Since its creation in 2007, POP Solutions has been developing solutions that enhance the visibility of companies and brands at the point of sale.
Initially a manufacturer of cardboard POS materials, POP Solutions has grown organically and expanded its expertise through acquisitions, propelling it into its current position as a cross-industry leader in the conception, design and manufacture of multi-material displays in the Benelux countries and Western Europe.