Press release, 13 March 2023
POP Solutions, a Belgian POS market leader, is joining forces ISD, which specialises in the development and sale of merchandising solutions. The move will enable them to combine their complementary areas of expertise, namely:
A key player in point-of-sale (POS) advertising in the Benelux and France since 2007, POP Solutions specialises in the production of innovative and eco-friendly POS solutions. Bringing together industrial know-how in a range of materials (cardboard, metal, PVC, digital printing) at a single site in Belgium, POP Solutions provides unique and personalised project management support to clients including large retailers, pharmaceutical industry players and advertisers.
ISD, with over 55 years of expertise in merchandising, theatralisation and point-of-sale communication, offers a complete range of standard and customised solutions in Europe, and is highly respected among its customers, who include retailers, advertisers and POS intermediaries.
This tie-up will make it possible to provide clients with a comprehensive range of services, from briefing to installation, with projects entirely designed and implemented by a single partner. It also means that ISD Group can offer its customers POS solutions made entirely from FSC-certified cardboard.
Shared values are integral to the new partnership. Both European industrial players are committed to product innovation with a strong focus on sustainable development.
At ISD brand Sitour, a commitment to CSR has been part of day-to-day business for over 15 years. The company has been working for several years to relocate its production to France and Europe and reduce its carbon footprint. This is particularly true of its BULK IT! range of zero-waste dispensers, previously sourced in the United States. Its Innovation teams are also studying all the potential alternatives in terms of materials used and are working on life cycle assessments (LCAs) for a number of projects. POP Solutions, for its part, is committed to consuming and producing more responsibly by recycling and reusing more. Its R&D department, aware of the need for environmental responsibility, designs and creates POS solutions that are sustainable throughout their life cycle, from eco-design and choice of materials, through to transport and end-of-life.
Eve Stockel, CEO of ISD Group: “With our recognised expertise and strong set of shared values, this alliance really makes sense as a way to develop a broader offer for our customers in France and the Benelux countries.”
John Morent and Pascal Vandecaveye, joint CEOs of POP Solutions: “The complementary nature of ISD Group and POP Solutions appealed to us as soon as our discussions began in 2020. Brand visibility at the point of sale and the achievement of tangible results will be the basis of our joint actions going forward.”
ISD designs, manufactures and distributes innovative and sustainable solutions to create, enhance and multiply customer experiences in a point of sale or space.
The customer experience is at the heart of our concerns. ISD is a leading European group in the permanent and sustainable POS advertising market. The group includes 8 international brands.
Its offer is structured around 5 complementary trades:
• Merchandising: Clarifying the offer and optimising product visibility.
• Signage: Organising and segmenting a space to provide reference points.
• Decoration: Bringing an operation or event to life.
• Price display: Informing.
• In-store communication: Creating atmospheres in a space.
For over 15 years, POP Solutions has been developing solutions that enhance the visibility of companies and brands at the point of sale. Initially a manufacturer of cardboard POS materials, POP Solutions has also established a permanent POS materials division and its own digital printing unit. With two production sites in Nivelles and Kontich, POP Solutions is now a major player in multi-material POS solutions in the Benelux.
laurie.brion@pop-solutions.be
0476/ 92.96.26
www.popsolutions.be
9, rue de la Technique
1402 Nivelles