After working together on two successful projects with POP, Ixina contacted us again for a project that involved designing and creating an aperitif box to invite the group's franchisees to their annual event. The aim was also to encourage them to hit sales targets by giving them the chance to win one of the trophies in the Best of 2024 competition. The idea was that this aperitif box would spark their interest and keep their enthusiasm high until the event.
We designed and produced a cardboard box featuring everything needed for pre-dinner drinks: a bottle of aperitif drink along with matching glasses bearing the Ixina logo, as well as sweet and savoury snacks. A cardboard booklet featuring all the "Best Of" categories has also been produced.
The matt laminate finish gave the box an even more elegant and luxurious look. By way of invitation, and in keeping with the concept, the date of the event and a QR code linking to the teaser are subtly integrated into the top of the building.
We designed, produced, assembled, packaged and delivered the boxes to the 59 Ixina points of sale on a tight deadline.
Discover some of the inspiring projects!