For the launch of their new brand “Aveeno” in Belgium, Kenvue wanted to increase its visibility at the point of sale. They opted for a 360-degree approach, combining a traditional TV campaign with POS material in pharmacies. The aim was to create synergy between the different communication channels (above and below the line) in order to maximise the impact of the campaign and boost brand awareness among consumers.
We designed and developed several models of cardboard counter displays with different configurations, a floor display showcasing the full product range, and totems. POP also produced shelf trays and communication boxes to highlight product visibility on shelves and clarify the brand's offer.
Each item was carefully packaged and labelled for easy installation by merchandisers.
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