The client wanted a solid and elegant display unit for its free magazine that could be placed both outdoors and inside its business partners' establishments.
The objective was to maximise the visibility of the magazine and expand its distribution.
POP created a metal display unit reminiscent of the iconic beach huts found on the Belgian coast.
To ensure optimal stability, even under storm conditions, a hatch was added at the back of the unit so that weights could be inserted.
We produced the display units at our own facilities and also ensured they were delivered to the various addresses provided by the client at the client’s specified distribution rate.
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