Lactalis Nestlé  la Laitière
Lactalis Nestlé  la Laitière
Lactalis Nestlé  la Laitière

Lactalis Nestlé la Laitière

Sector
FMCG
Year
2018
Distribution
Fresh produce departments of Carrefour Group hypermarkets
Customer need

Showcase fresh products from Nestlé's La Laitière brand outside a store's traditional refrigerated area.

Solution(s)

Theatralisation and POS fittings of fridges using tarpaulins.

Floor stickers and re-board structure.

In-store reminders of Above The Line communication.

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