The client wanted a durable floor display to promote RICOLA products in Delhaize supermarkets. The display had to meet several key criteria: it needed to be compact to easily integrate into the points of sale, easy to move for optimum flexibility, and reflective of the brand's colors and visual identity. Additionally, it had to highlight Ricola's commitment to sustainable development, as the company has held the B Corp label since 2023.
POP Solutions designed and produced 150 wooden floor displays with direct four-color printing for optimal visual quality. The choice of wood as the main material perfectly aligns with the brand's "nature" spirit, reflecting its commitment to the environment. Additionally, price strips were installed on each shelf for clear and orderly product presentation. To facilitate movement, wheels were ingeniously added to each display. The furniture was delivered partially assembled, in two parts, to optimize transport and accompanied by detailed assembly instructions for simple and quick installation.
This project was particularly appreciated by our partner, as evidenced by Guillaume Noël, National Field Manager Solinest Belgilux: "As the exclusive distributor of Ricola in Belgium, we wanted a high-quality, durable display that met our client's graphic requirements. POP Solutions proved to be the ideal partner for the realization of this display. From understanding the briefing to the various stages of execution, POP Solutions provided remarkable work with great added value! The project was a great success and we are pleased with the partnership."
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