A more creative winter POS campaign for Tilman

In pharmacies, the range of offerings and competition keeps growing. To stand out and highlight its Winter 2024 product line, Tilman once again challenged POP. The result? A striking and creative POS campaign made of cardboard.

*Creativity is at the heart of the partnership with Tilman*

Since 2013, POP Solutions and Tilman have worked hand in hand to create impactful and original point-of-sale (POS) advertising campaigns. With its natural health products sold in over 30 countries, this phytotherapy specialist relies on creative displays to boost its visibility among consumers.

For the Winter 2024 campaign, this long-standing partnership reached new heights: an original concept inspired by the cozy atmosphere of snow-covered chalets was rolled out on a large scale in most pharmacies across Belgium and Luxembourg.

A unique cardboard concept in multiple formats

Tilman sees POP Solutions as a partner capable of turning its ideas into impactful visual concepts. The two companies collaborate annually on POS projects to support seasonal product launches and strengthen the brand’s presence in pharmacies. Tilman’s trust allows POP teams to fully explore their creativity and develop original concepts tailored to the brand’s specific needs.

For the Winter 2024 campaign, POP Solutions created a set of supports tailored for pharmacies and parapharmacies:

A floor display, delivered pre-assembled, making pharmacists’ work easier.
A cardboard totem and a window decal to attract consumer attention from outside the store.
Three countertop displays: two dedicated to key winter products (nasal congestion and sore throat remedies) and a third, shaped like a snow-covered chalet, featuring an integrated tissue box. This ready-to-use display combines originality with practicality.

A partnership that keeps growing

This type of campaign requires meticulous planning. Tilman Laboratories’ marketing team prepares its campaigns almost a year in advance. With the time needed for design and production, POP Solutions delivers all materials to Tilman in the summer, who then handles distribution to pharmacies. Thanks to rigorous organization and smooth communication between both partners, the 5,000 planned units were visible in pharmacies and parapharmacies across Belgium and Luxembourg by October.

This latest successful project further strengthens the trusted relationship built with our client over more than 10 years. A concrete proof of Tilman’s satisfaction? The Summer 2025 campaign is already in the works! Beyond our creativity, the Ardennes-based laboratory appreciates the advantages offered by POP:

A single partner managing the entire POS process, from design to production;
One account manager as the unique contact for all campaigns;
A wide range of customizable pharma POS products;
Elimination of intermediary creative agency costs;
Adherence to budgets and deadlines;
Pre-assembled POS materials ready for use.

Let our pharma creations inspire you